Branding and product development for balloons shop. Retail company "Yaprazdnik" open an online store for the delivery of balloons and compositions "Partystock". Singularity — free shipping.
MVP was successful.
MVP was successful.
product
Brand positioning. Level-up loyalty. Reveal values. High bitrate in the basket. Difficulties with ordering. Frequent calls to the hotline. No feedback from users.
problems
JTBD strategy — to make ordering and delivery convenient and simpler. The core of the audience is young mothers. Their kids need a bright party.
users
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1. Research:
• Рroduct metrics (Customer Retention Rate, LTV, Repeat Purchase Rate)
• Сompetitors
• Business vision
• User research (Qualitative research)
2. Brand
• Idea
• Style/Logo
3. Design
• Userflow/Prototype
• Illustration/Unique icons
• UI
• Рroduct metrics (Customer Retention Rate, LTV, Repeat Purchase Rate)
• Сompetitors
• Business vision
• User research (Qualitative research)
2. Brand
• Idea
• Style/Logo
3. Design
• Userflow/Prototype
• Illustration/Unique icons
• UI
WORK PROCESS
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Решили использовать мысль, что праздник — это я. Праздник в моём доме, праздник который всегда с тобой. Вдохновением для этого бренда, были люди чья работа в компании, преданность делу, забота, свет и жизнь будет основой! Традиционный шрифт и весёлый, немного чудаковатый маскот радует, веселит и в тоже время отпечатывается в памяти как уникальный образ компании. Но дело не только в необычности этого символа. Образ треугольника и глаза пользуется особой таинственностью, например, на наших зеленых бумажный друзьях.
Partystock не просто магазин — это империя праздника!
Partystock не просто магазин — это империя праздника!
формирование послания бренда.
Главная, каталог, текстовая, карточка товара, фильтр, личный кабинет, корзина, отзывы
mobile first
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Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
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Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
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Visual aids: a tool of persuasion
Projection equipment: slide projectors, presentations, overhead projectors, and computer projectors.
Book design is the art of incorporating the content, style, format, design, and sequence of the various components of a book into a coherent whole. In the words of Jan Tschichold, book design, "methods and rules upon which it is impossible to improve, have been developed over centuries. To produce perfect books, these rules have to be brought back to life and applied."
Visual aids are often used to help audiences of informative and persuasive speeches understand the topic being presented. Visual aids can play a large role in how the audience understands and takes in information that is presented. There are many different types of visual aids that range from handouts to presenataions. The type of visual aid a speaker uses depends on their preference and the information they are trying to present.
Each type of visual aid has pros and cons that must be evaluated to ensure it will be beneficial to the overall presentation. Before incorporating visual aids into speeches, the speaker should understand that if used incorrectly, the visual will not be an aid, but a distraction.
Each type of visual aid has pros and cons that must be evaluated to ensure it will be beneficial to the overall presentation. Before incorporating visual aids into speeches, the speaker should understand that if used incorrectly, the visual will not be an aid, but a distraction.
