(с)design
berdnikova —
Design that holds together — visually, logically, and over time. Visual thinking backed by business logic. I’ve built design systems from scratch, launched brands in international markets, and taken digital products from concept to release. Concept, system, release.
Experience
2011 —— 2026
Over the years I’ve worked across B2B, B2C, SaaS and On-premise — building visual systems, launching brands, and shipping products. I’ve led teams and brought design from first sketch to final release. I work across communication and product, and I know how all the pieces connect. Not just how it looks, but why it works and where it’s going.
Part of the DR crew, contributors to BubbleCloud — an international open source project noted in the IETF digest as a protocol of interest for AR/VR internet. Contributing as product and design, shaping ideas from the inside.
Part of the DR crew, contributors to BubbleCloud — an international open source project noted in the IETF digest as a protocol of interest for AR/VR internet. Contributing as product and design, shaping ideas from the inside.
Cases
∞
VK Tech, B2B unit. Built a unified visual identity across four products: Tarantool, VK Tech, VK Cloud, VK Workspace. Developed a modular design system for web and communications, fast to adapt and scale. Launched SMM strategy and 360° campaigns for digital and print. Adapted visual strategy for international markets: CIS.
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client
impeccable arch.
platform
tilda
awards
madeontilda
live site
↳ anna-helton.com
The architectural firm’s website design highlights the uniqueness of its projects and the company’s minimalist style, creating a visually striking yet user-friendly interface. The focus is on showcasing architectural works through large visuals, clean lines, and a well-structured presentation of information.
GemSpace, B2B/B2C marketplace. Led a team of 6 designers, coordinated with CEO and top management. Built a visual system and brand guidelines from scratch for both B2C and B2B directions. Designed the main screen and user flow for the marketplace. Created investor materials: pitch deck and presentation assets. Took the product from zero to market-ready, fast.
2025
↳ anna-helton.com
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client
the green store
platform
tilda
awards
madeontilda
live site
↳ anna-helton.com
The Green Store website design reflects the brand’s philosophy — clothing made from eco-friendly materials in natural green tones. The concept is built around clean aesthetics, minimalism, and a focus on sustainability, creating an atmosphere of conscious choice and contemporary style.
PeopleSense, conference for IT leaders and managers. 500+ attendees, 50+ speakers. Developed full event identity: visual concept, print materials, merch, and wayfinding system. Built a cohesive visual language that works across all touchpoints — from stage design to takeaway badge.
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client
visionvibe studio
platform
tilda
awards
madeontilda
live site
↳ anna-helton.com
The architectural firm’s website design highlights the uniqueness of its projects and the company’s minimalist style, creating a visually striking yet user-friendly interface. The focus is on showcasing architectural works through large visuals, clean lines, and a well-structured presentation of information.
The design of the MoveOn sportswear website combines dynamic visuals with intuitive navigation, creating a complete user experience that immerses visitors in a sense of movement and style. The focus is on clean forms, contrasting elements, and an easy-to-navigate structure.
2025
↳ anna-helton.com
close ↵
client
moveon
platform
tilda
awards
madeontilda
live site
↳ anna-helton.com
The design of the MoveOn sportswear website combines dynamic visuals with intuitive navigation, creating a complete user experience that immerses visitors in a sense of movement and style. The focus is on clean forms, contrasting elements, and an easy-to-navigate structure.
Services
Helping businesses and teams create design that works on every level — visual, strategic, and systemic. Communication design, 360° campaigns, product interfaces, and team leadership. Every project starts with a clear goal and ends with a result that lasts.
Leadership & Mentoring
I grow teams and create space for everyone to do their best work. I hire, onboard, mentor and build processes that survive contact with reality. Design, development, business in one room. I know how to make that conversation work.
Communication Design & 360° Campaigns
A brand lives everywhere digital, print, merch, conference stands. I build visual systems that stay consistent across all of it. Launched campaigns for international markets. Made brands recognizable. It works.
Product Design
Complex interfaces, design systems from scratch, atomic approach. Calendars, maps, dashboards. I reduce time to market and optimize processes so good design ships faster.
Contacts
10:00——19:00
web